NEW ZEALAND: Villa Maria goes gold
Changes to the design include a slim-line gold coloured label and a new metallic gold capsule for four of the five Cellar Selection wines which are packaged in Burgundy bottles (Sauvignon Blanc, Chardonnay, Riesling and Pinot Noir).
The Cabernet Sauvignon/Merlot blend has a Bordeaux style bottle with a black capsule and gold trim.
The Villa Maria crest has also been refined to strengthen consumer recognition said the winery and Villa Maria will appear around the capsule along with a more prominent positioning of the word New Zealand, emphasising Villa Maria's heritage.
The new Cellar Selection design follows a similar update of the Villa Maria Private Bin range, which was re-created only recently with a new cream label and red capsule.
George Fistonich, managing director at Villa Maria said: "The elegant new look underlines our reputation as the premier wine estate in New Zealand for both quality and design."
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Key Brands Performance - Scotch Whisky IV
- Tomorrow's Market Trends - Scotch Whisky III
- Category Trends - Scotch Whisky V
- Beam Suntory names CFO, makes structural changes
- Diageo to accept US$1m South Korea fine
- Brown-Forman shuffles director pack
- Spirits can fill music industry gap - Jagermeister
- Diageo's Smirnoff Red, White & Berry - NPD
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Soft Drinks Global Overview: Growth Opportunities Between Category Lines
- Consumer and Market Insights: Wine Market in China
- Global travel retail insights - market forecasts, product innovation and consumer trends