Heineken has spent EUR60m around the new James Bond movie

Heineken has spent EUR60m around the new James Bond movie

Earlier this week, Heineken launched a teaser for its latest global ad, featuring James Bond.

Click play, below, to view the full ad, which was released yesterday (20 September).

'Crack the Case' is part of Heineken's EUR60m (US$78.7m) marketing campaign around Skyfall, the 23rd Bond movie, due for release in November.