CHILE: Viña Errázuriz aims for Asian market
Chilean winery Viña Errázuriz is focusing on extending its exports to the Asian market this year. The company hopes to add Thailand, The Philippines, India and China to its list of around 60 export destinations by the end of 2004 as part of an ongoing 10-year project to increase its range of export destinations and average prices.
Errázuriz is Chile's seventh larger exporter. It exported 220,000 cases in the first half of 2004, 28% up on the same period of last year. It also managed to achieve a year-on-year average price rise of 4.3%.
"We are in the middle of a project that aims to improve the quality of our products so that we can export premium wines. We are focusing on quality rather than low prices and we want to position our wines at US$70-$90 per bottle," Errázuriz's general manager Ricardo Urresti said
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