Product Launch - UK: Vegesentials' Fresh Kids On The Go range
The new range is available from this week
Vegesentials' Fresh Kids On The Go range
Category - Soft drinks, juices, fruits & vegetable
Available - From this week
Location - UK, Whole Foods markets
Price - SRP of GBP1.10 per bottle
Vegesentials, a UK raw fruit and vegetable blender, has launched a range of juices for children.
The new portfolio consists of Cool Cucumber & Pineapple, Groovy Beet & Strawberry Juice and Cheeky Carrot & Peach and is available in 12.5cl bottles. “We wanted to create a range of healthy smoothies and juices to make the chore easier for parents but which would still be tasty to little pallets,” said Vegesentials co-founder Patience Arinaitwe-Mugadu.
This week, UK-based Purity Soft Drinks announced the launch of a lower-calorie extension to its Juice Burst brand.
1st MAY 2014: The ‘Fresh Kids On The Go’ range is the newest product from Vegesentials, the UK’s first raw, unpasteurised fruit and vegetable drink brand. Having provided consumers with authentic homemade quality juices and smoothies with high nutritional value since launching in 2012, the family run company is now expanding its offering with a new line especially designed for children.
Vegesentials was founded by mother of three, Patience Arinaitwe-Mugadu, and her husband Dr Andrew Mugadu and the recipes for the new range have been lovingly created with the help of their children.
Intended to overcome the everyday struggle of encouraging children to eat fresh fruit and vegetables, the tasty range adds new child -friendly flavours to the already popular Vegesentials collection, including Cool Cucumber & Pineapple, Groovy Beet & Strawberry Juice and Cheeky Carrot & Peach. The range comes in handy lunch box sized 125ml bottles and is available now from Whole Foods.
As a mother herself, ensuring the nutritional quality of the range was paramount for Patience as she and her family created the new collection. Vegesentials pioneer the use of innovative HPP technology and the fresh fruit and vegetables which make up the delicious drinks are cold pressurised to make sure the ingredients retain their raw and nutritious properties. There is no use of pre-packaged purees, heat treatment, added sugar, water, extracts, additives or powders of concentrates, making them a healthy choice for growing children.
Patience Arinaitwe-Mugadu, co-founder and Managing Director of Vegesentials, said: “We totally understand the struggles parents go through to get fruit and vegetables into their children, it’s a daily battle which any Mum and Dad is familiar with. We wanted to create a range of healthy smoothies and juices to make the chore easier for parents but which would still be tasty to little pallets. It was important to us that we designed the flavours with the help of those who would be drinking them, by listening to our children we were able to understand healthy food and drink from their perspective and get the perfect balance of what they want and what they need.”
Original source: Company Release
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