Drinks Americas Holdings has rolled out its super-premium Trump vodka to the US state of Nevada.

The company said yesterday (16 January) that the vodka is available throughout the state - which is home to the gambling metropolis of Las Vegas - through Kendall Jackson's co-operative relationship with Johnson Brothers Distributing in the city.

Drinks Americas, which secured the use of US business magnate Donald Trump's name on the vodka two years ago, entered into a distribution agreement with Kendall Jackson to distribute Trump Super Premium Vodka in a number of states, including California, Illinois, Colorado and Nevada, in August last year.

"Las Vegas is one of the strongest premium imported vodka markets in the country," said Patrick Kenny, Drinks Americas' president and CEO. "Trump Super Premium Vodka has created a buzz since it first arrived in the states in early October. With the growing excitement of the product at the distributor and consumer level, coupled with the significant rate of reorders from existing customers, we believe Trump Super Premium Vodka will be one of the fastest growing beverages in the market."

Gary Charmel, general manager of Johnson Brothers, added: "Over the past few weeks, we received calls from customers, including major casinos and hotels, inquiring about the availability of Trump Super Premium Vodka, branded with one of the world's most recognisable icons. We expect Trump Super Premium Vodka to be one of the most successful new product launches in the Southern Nevada adult beverage market in 2007."