SWITZERLAND: Valser uses Coke to expand
Valser Mineralquellen, the Swiss mineral water producer, is looking to develop its German and Russian markets. The company, which is a part of Coca Cola Co., will expand its coverage through Coca Cola's worldwide distribution network.
The US soft drinks giant acquired Valser in July 2002 from Hess Holding. Following the acquisition, Coke said that it was looking to expand the brand abroad.
Valser currently exports 8% of its annual mineral water production to Germany, where it sells over 400 brands of mineral water. The company is also aiming to increase its status in Russia, particularly in Moscow and St Petersburg, where Swiss mineral water brands dominate the market. Coca Cola is hoping for growth in its share of the Russian mineral water market, from 2.4% to 4.2%.
Valser sold 136m litres of mineral water in the summer of 2003, compared to 125.5m litres in the same period in 2002.
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