Product Launch - US: Valdo's Oro Puro DOCG

By Andy Morton | 11 October 2012

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Valdo's Oro Puro DOCG

Category - Wine, sparkling, Prosecco, Italian, 11.5% abv

Available - From this month

Location - US, nation-wide

Price - SRP US$19.99 per 75cl bottle

Distribution - Pasternak Wine Imports

Pasternak Wine Imports has released a sparkling Italian Prosecco-based wine into the US market.

Oro Puro DOCG, from Italian wine maker Valdo, aims to capture the success of the Prosecco market in the US and follows Valdo's Prosecco Brut DOC and Brut Rose.

A just-drinks study last month found that the global market for non-Champagne sparkling wine will continue to grow during the next four years.

Show the press release

Pasternak Wine Imports is pleased to announce Valdo Oro Puro, DOCG

Pierluigi Bolla, President of Valdo, recently visited the US to officially launch Oro Puro, DOCG to trade, consumers and press audiences alike. Valdo prides itself on continuous innovation and being a category leader.

In making the announcement, Pierluigi Bolla, President of Valdo comments, "Prosecco is a very fast growing sparkling wine category worldwide. I feel Valdo's fresh and lively style, as well as its refined perlage are the reason consumers so readily embrace our wines. Oro Puro, DOCG provides consumers an enhanced experience within the Prosecco category, the next level of complexity moving up the quality ladder from DOC to DOCG. Oro Puro, DOCG or translated "Pure Gold" is the pure expression of the unique DOCG terroir in Valdobiaddene. The grapes for Oro Puro, DOCG are from the finest hillside estate vineyards and embrace the unique features of this newly designated DOCG while experiencing an extended aging period. The higher altitude vineyards and longer aging period translate to a finer perlage and elegant accessible fruity characteristics making Oro Puro, DOCG not just for celebrations or an aperitif but a wine you can enjoy throughout the entire meal, the way Italian's do."

In 1883 Pierluigi Bolla's great grandfather established the Bolla Wine Company. Valdo, established in 1926, was purchased by the Bolla Family in the 1939 and is still family owned and managed. Today, after 80 years of innovation and respect for the region's vineyards and winemaking traditions, Valdo Prosecco is Italy's market leader and is The #1 Prosecco in Italy. (Source: IRI Infoscan)

PWI's President and CEO James Galtieri noted, "Valdo is always at the forefront of innovation, continuously experimenting and propelling Prosecco to greater levels of excellence. Oro Puro, DOCG is a natural progression to the very successful Valdo Prosecco Brut, DOC and Brut Rose, continuing the phenomenal proposal of superior quality. Pasternak is pleased to be associated with such a dynamic organization."

Original source: Company Release

Sectors: Product launches, Wine