USA: US$50m Sunkist licensing deal for Lassonde
By Sarah Diston | 18 September 2001
A. Lassonde Inc, has announced it has reached a licensing agreement with Sunkist Growers Inc, of California which will enable A. Lassonde to increase sales by approximately US$50m over the next five years. The agreement between the two companies covers all of Eastern Canada for the processing, distribution and marketing of Sunkist brand juice and uncarbonated fruit drinks.
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A. Lassonde Inc, has announced it has reached a licensing agreement with Sunkist Growers Inc, of California which will enable A. Lassonde to increase sales by approximately US$50m over the next five years. The agreement between the two companies covers all of Eastern Canada for the processing, distribution and marketing of Sunkist brand juice and uncarbonated fruit drinks.
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