Provence global exports hold steady in H1

Provence global exports hold steady in H1

Exports of Côtes de Provence wines to the US increased by close to 18.5% in the first half of 2009 on the same period the previous year, to 7,153 hectolitres.

Value exports to the US rose by a quarter to EUR4.25m (US$5.9m), trade body Conseil Interprofessionnel des Vins de Provence (CIVP) said.

The rise helped the region to maintain global exports level with the first half of 2008, at just over 44,000 hectolitres and EUR16.2m.

A spokesperson for the CIVP told just-drinks that it appeared the strong US growth had been driven by shipments of rosé.

Provence rosé benefited from publicity surrounding its opposition to EU plans to allow rosé wine to be made from blending red and white wines. Provence successfully defended the traditional 'maceration' method.