Craft spirits in the US are growing volume and value share

Craft spirits in the US are growing volume and value share

Craft distillers could become as important to the US spirits market as craft brewers are to beer, a new study has said.

Last year, craft spirits producers accounted for 2.2% of US spirits volumes and 3% of value, according to a report from the American Craft Spirits Association released today. In comparison, in 2010 they held just 0.8% of volumes and 1.1% of value.

The footprint is still some way short of craft beer's, which accounts for 11% of value in US beer. However, the ACSA study, which interviewed industry players, said craft spirits has the potential to catch up.

"Many surveyed retailers and wholesalers see the potential for craft spirits to perform in line or better than craft beer over time," the ACSA said. 

Other findings of the study, which was made in partnership with the IWSR and Park Street, include:

  • As of August this year, there were 1,315 active craft spirits producers in US
  • Exports of US craft spirits reached 523,000 cases last year, adding more than 10% of additional volume to US craft distiller total sales
  • The top five states by number of craft distilleries (CA, NY, WA, CO & TX) are home to 36% of US craft distillers

US craft brewers have set themselves a goal of having at least a 20% volume share of the country's beer market by 2020

Expert analysis

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