COMMENT: US consumer confidence slump demands decisive response
The US consumer confidence index fell by 4.6 points last month. Consumer confidence has plummeted for the sixth time in seven months amidst unemployment highs and the looming threat of war. And with consumer spending expected to remain lukewarm, an early recovery looks unlikely. For the food and drinks industry, an almost complete reversal of strategy is required, abandoning the luxury goods launches of yesteryear for a leaner focus on price and quality.
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