Anheuser-Busch InBevs US unit has signed up to the initiative

Anheuser-Busch InBev's US unit has signed up to the initiative

US brewers are following their European counterparts with a voluntary plan to provide detailed information on nutrition content and ingredients.

The Brewers' Voluntary Disclosure Initiative, spearheaded by industry trade group The Beer Institute, encourages member companies to display consumer information on products, packaging or websites. Participants include Anheuser-Busch InBev's US unit, MillerCoors, Heineken USA and Constellation Brands' beer division.

The initiative follows a similar move from The Brewers of Europe, which announced last year that its members had agreed to put nutritional content on both their packaging and online presence.

The Beer Institute today said participants will voluntarily include a serving facts statement on products, as well as disclose ingredients on either the label or secondary packaging through a list of ingredients, a reference to a website with the information or through a QR code.

The group said the move "demonstrates a commitment to quality and transparency".

"Providing meaningful information will ultimately empower the consumer when making decisions regarding the beer beverage of their choice," said Jim McGreevy, Beer Institute president & CEO. 

Health and wellness trends have seen a number of alcohol producers give more information on their products than required by law. Last August, Kirin's Australian brewer Lion agreed to include full nutritional information on its beer labels in what it claimed was an industry first in Australia.