COMMENT: US baby boomer concerns may change consumption habits
CATALYST: A new AARP study finds many boomers are pessimistic about future financial stability. According to AARP's survey, many of America's baby boomers feel they are lagging behind financially. Such worrying sentiments are likely to drive changing patterns of consumption: makers of consumer packaged goods must now focus not only on offering high quality products, but also at lower prices and more readily at discount channels.
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