INDIA: United Spirits looks abroad for Indian wine exports
United Brewery's United Spirits (USL) division is set to export Indian-made wines globally from March.
Speaking to just-drinks yesterday (19 December), USL head of wine business, Abhay Kewadkar, said: "We expect to start the launch of our wines by March 2008 in the markets of the US, the UK, New Zealand, Australia and France."
Initially, the unit will focus on Cabernet Sauvignon, Shiraz, Sauvignon-Blanc and Chenin-Blanc varieties.
"We will be launching brands named Zinzi Red and Zinzi White aimed at youth with a very good value for money proposition," Kewadkar added. "In the first year, (our) export target is 10% of production, which is about 100,000 bottles. Exports will be scaled up to 30% as the products become established and volumes grow."
The company currently owns 300 acres of vineyards around its winery in Baramati in the state of Pune.
"We have made contract agreements with farmers for about 600 acres too," Kewadkar continued. "Our target is 1,000 acres, which will be achieved in the next couple of years. The agreements are made considering quality of soil, expertise of the viticulturist to grow wine varieties of grapes and commitment to quality."
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