INDIA: United Spirits launches Whyte and Mackay in India
UB Group subsidiary United Spirits launched Dalmore and Jura single malt brands and the Whyte & Mackay range of blended Scotch whisky last Thursday (24 January) in New Delhi, with plans to introduce the rare and prestige range of the Whyte and Mackay brands in the Indian market later this year.
"Jura Single Malt and Whyte & Mackay blended Scotch are amongst the finest global brands and we are very proud to introduce them in India," said UB Group chairman Vijay Mallya. "The increasingly discerning Indian consumer will appreciate the taste and the rare blend crafted by the third generation master blender preserving the rich Scottish heritage and tradition."
Whyte & Mackay, which UB acquired last year, is the fourth largest Scotch whisky producer globally, with 8% total market share.
"There is a large segment of consumers raring to make a shift to the premium spirits segment especially Scotches", says Vijay Rekhi, president of United Spirits.
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