INDIA: United Breweries up market share as Mysore close on international JV
By Chris Brook-Carter | 27 February 2001
The United Breweries is to relaunch San Miguel and London Pilsner on the Indian market, the brands it acquired into its portfolio when it bought Associated Breweries in November. The move is expected to increase the company's market share of the Indian market by 10% to 50%. The relaunches will be accompanied by a series of new product launches, including possible light ice and low calorie beers.
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The United Breweries is to relaunch San Miguel and London Pilsner on the Indian market, the brands it acquired into its portfolio when it bought Associated Breweries in November. The move is expected to increase the company's market share of the Indian market by 10% to 50%. The relaunches will be accompanied by a series of new product launches, including possible light ice and low calorie beers.
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