INDIA: United Breweries denies Heineken launch delay
United Breweries to launch home-brewed Heineken within next few months
Indian newspapers have quoted unnamed trade officials as citing upgrades at United Breweries' (UB) Mumbai brewery as preventing the planned launch of domestically-brewed Heineken in October.
But, UB's SVP of marketing, Samar Singh Sheikhawat, told just-drinks today (21 June): “We are very much on schedule to launch Heineken in India well before October 2011.” By brewing Heineken domestically, UB plans to cut the price of Heineken by around a third.
UB had originally hoped to launch Heineken in India during 2010. In December 2009, Heineken obtained a 37.5% stake in UB, India’s largest brewer and owned by billionaire Vijay Mallaya. UB owns Kingfisher, the best-selling Indian beer brand.
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