US: United Airlines confirms PepsiCo deal
The major US airline, United Airlines (UAL), has confirmed that Pepsi and Diet Pepsi are to replace Coca-Cola on all its flights from the beginning of May. PepsiCo and UAL have signed a five-year deal. As part of the deal, the two companies will also undertake joint promotional initiatives. "The Pepsi-Cola Company has been a major corporate customer of United's for many years and this agreement will allow us to further strengthen our business relationship," said Larry De Shon, UAL's senior vice president for onboard service.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- What Brexit means for drinks industry? - Analysis
- Is there a future for the global beer brand?
- What does Brexit mean for AB InBev's SAB deal?
- Can fruit cider survive UK slowdown? - Focus
- How soft drinks can win big with adult consumers
- The UK Referendum - just-drinks Live Blog
- Aldi dealt alcohol sales blow in Australia
- Maxxium eyes US$1.4bn opportunity in UK spirits
- Ex-William Grant CEO Stella David re-joins Bacardi
- UK spirits producers braced for Brexit impact
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends