US: United Airlines confirms PepsiCo deal
The major US airline, United Airlines (UAL), has confirmed that Pepsi and Diet Pepsi are to replace Coca-Cola on all its flights from the beginning of May. PepsiCo and UAL have signed a five-year deal. As part of the deal, the two companies will also undertake joint promotional initiatives. "The Pepsi-Cola Company has been a major corporate customer of United's for many years and this agreement will allow us to further strengthen our business relationship," said Larry De Shon, UAL's senior vice president for onboard service.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Scottish Independence and Scotch Whisky
- Whisk(e)y leads vodka in US, but for how long?
- Wine in the UK: Tell Us Something We Don't Know
- SABMiller spurned by Heineken: The start of the en
- Comment - Heineken's 'No' Cuts SABMiller Options
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo ups Johnnie Walker Formula One presence
- A-B InBev shakes up Euro units, UK head steps down
- Bacardi lifts curtain on Bombay Sapphire distiller
- William Grant opens Tullamore D.E.W. distillery