US: Unilever unveils cholesterol-lowering drink

By just-drinks.com editorial team | 11 July 2007

Unilever has launched a dairy drink containing plant sterols targeting consumers looking to reduce their cholesterol.

The 3oz fruit and yoghurt mini-drinks, named Promise activ SuperShots, will be available in three flavours in grocery stores and supermarket dairy aisles across the US.

Unilever North America's director of nutrition and health Douglas Balentine said: "Plant sterols can help reduce LDL cholesterol for most people, when used daily as part of a diet low in saturated fat and cholesterol. This new product innovation is an example of Unilever's commitment to helping people maintain a healthy heart and to stay healthy for longer."

Promise brand director Eric Berman added: "We're particularly excited with this latest innovation as it represents a 'first' not only for the Promise brand, but for the American marketplace as well."

Promise activ SuperShots will retail at US$3.99 for a pack of four.

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