GERMANY: Underberg gains 100% of Asbach

By just-drinks.com editorial team | 18 February 2002

The independent German drinks group, Underberg, has bought the remaining 50% share in the brandy company, Asbach, from Remy Cointreau. Underberg acquired a 50% stake in Asbach in 1999 so this purchase gives it complete ownership of the former United Distillers subsidiary. Underberg plans to improve efficiency at Asbach which last year recorded a marginal increase in sales after a period of decline. New launches and product re-designs are also in the pipeline for the Rudesheim-based distiller. Asbach sold 5.4 million bottles last year and is best known for its "Uralt" or aged brandy.

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The independent German drinks group, Underberg, has bought the remaining 50% share in the brandy company, Asbach, from Remy Cointreau. Underberg acquired a 50% stake in Asbach in 1999 so this purchase gives it complete ownership of the former United Distillers subsidiary. Underberg plans to improve efficiency at Asbach which last year recorded a marginal increase in sales after a period of decline. New launches and product re-designs are also in the pipeline for the Rudesheim-based distiller. Asbach sold 5.4 million bottles last year and is best known for its "Uralt" or aged brandy.

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