UK: Umbro sports drink withdrawn after marketing ruled as unjustified
By Sarah Diston | 17 January 2001
Advertisements promoting the Umbro Hypotonic sports drink as "the world's most advanced sports drink" are unjustified according to the Advertising Standards Authority (ASA). The ruling was released to Go Pack Superdrinks, who produce the drink under licence, late in December and the company responded by withdrawing it from the market.
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Advertisements promoting the Umbro Hypotonic sports drink as "the world's most advanced sports drink" are unjustified according to the Advertising Standards Authority (ASA). The ruling was released to Go Pack Superdrinks, who produce the drink under licence, late in December and the company responded by withdrawing it from the market.
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