RESEARCH: UK women top European drinking figures
By Datamonitor | 20 October 2003
While young adults will always be an important target group, investment in attracting female and older consumers will create new drinking occasions and new opportunities. Both old and young consumers are becoming more selective - novelty, sophistication and female-friendly settings are now highly in demand.
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While young adults will always be an important target group, investment in attracting female and older consumers will create new drinking occasions and new opportunities. Both old and young consumers are becoming more selective - novelty, sophistication and female-friendly settings are now highly in demand.
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