UK Pernod launches single varietals in UK

By just-drinks.com editorial team | 1 May 2002

Pernod Ricard is launching the US wine brand Columbia Crest Wine Estates on the UK market. The wine is an extension on Columbia Crest, the largest brand from Washington State. The range comprises a Chardonnay, Merlot and Cabernet Sauvignon, all priced at £9.99. "This range will offer consumers the opportunity to trade up within the Columbia Crest portfolio from the core range," said Pernod in a statement. "Taking advantage of a wave of new, premium grapes available in Washington State, the launch reflects the increasing recognition by the UK trade of Washington State."

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Pernod Ricard is launching the US wine brand Columbia Crest Wine Estates on the UK market. The wine is an extension on Columbia Crest, the largest brand from Washington State. The range comprises a Chardonnay, Merlot and Cabernet Sauvignon, all priced at £9.99. "This range will offer consumers the opportunity to trade up within the Columbia Crest portfolio from the core range," said Pernod in a statement. "Taking advantage of a wave of new, premium grapes available in Washington State, the launch reflects the increasing recognition by the UK trade of Washington State."

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