UK: UK launch of new frozen alcopop
Aimed primarily at the 18-30 clubbing market, Realice is available in four flavours with a 5% ABV: Orange and Peach Schnapps, Strawberry Tequila, Pineapple, White Rum and Lemon, Lime and Vodka.
An official launch party for Realice, which is the idea of MEL UK Ltd, has also been planned as well as a promotional club tour in venues across London, Manchester and Birmingham.
"With the invention of Realice, we want to create a generic brand name
that can be applied to several different products and services such as energy
drinks, an internet site and so on," said MEL director, Mark Hirschfield.
Realice will be available on-premise in a select number of UK clubs and bars later this year.
Details of stockists are yet to be confirmed.
German spirits group Borco has struck a distribution deal in India for its Sierra Tequila brand....
The US and Mexico have struck an agreement on Tequila allowing US distributors to import the spirit in bulk and bottle it north of the border....
Blavod Extreme Spirits is in talks to expand distribution of El Diamante del Cielo Tequila in the US....
Hayman Distillers has unveiled the first phase of its relaunch for the Scorpion Tequila brand with new packaging for the Gold and Silver variants in the range. ...
The Blavod Extreme Spirits joint venture Diamante Spirits is to produce and market a new Tequila, El Diamante del Cielo (Diamond in the Sky). The new product will have a retail value between US$45-60 ...
Government inspectors carrying out checks on bars, restaurants and nightclubs in the greater Athens area have found that 100% of samples of rum and tequila had been adulterated....
Spanish brewer Estrella Galicia is to invest €30m between 2006-08 to grow its domestic wine and water businesses, a company spokeswoman confirmed to just-drinks....
Mexico, the US and Canada will sign an accord aimed at boosting the quality of Tequila-based produced outside Mexico, a spokeswoman for supplier's lobby Consejo Regulador del Tequila (CRT) confirmed t...
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