UK: UK launch for Wyborowa Exquisite

By | 9 November 2006

Global drinks force Pernod Ricard has announced the UK launch of its super-premium vodka brand Wyborowa Exquisite.

Wyborowa Exquisite will be targeted at style bars and restaurants, Pernod said yesterday (8 November).

The vodka is produced from a single variety of premium rye, Dankowskie Zlote Zyto (Dankowskie Golden Rye) which is grown on an estate near Poznan in western Poland. The bottle, designed to convey "a fusion of Polish heritage and modern design", was created by the architect Frank Gehry who is of Polish descent.

Wyborowa Exquisite was launched in the US and Canada in 2004.

Sectors: Spirits

Companies: Wyborowa, Pernod, Ricard

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