COMMENT: UK fans to boost Portuguese beer sales
According to independent market analyst Datamonitor after years of stagnant sales, the Portuguese beer market is looking up thanks to a Euro 2004 rescue, and in particular by the Brit's generous spending habit on copious pints of beer.
A report published by Datamonitor reveals that British young adults are Europe's biggest spenders on beer, shelling out €1,040 (£647) per person per year when going out.
This compares to just €360 (£224), for the French, who prefer splashing on wine (€770 or £479), instead.
"While Zidane left English fans crying into their beer in the Euro 2004 thriller, the French raised a glass of wine to victory" comments Anne Bourgeois at Datamonitor.
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