USA: UDV's T10 takes limelight in super-premium gin sector
By Chris Brook-Carter | 7 November 2000
UDV's bold gin brand extension in the US with Tanqueray No. Ten has taken the market by storm, already picking up two spirits awards. Chris Brook-Carter talks to Peter Kreutzner, UDV's president of gin about the trends that have driven the launch of T10 and the future of the super-premium category.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
UDV's bold gin brand extension in the US with Tanqueray No. Ten has taken the market by storm, already picking up two spirits awards. Chris Brook-Carter talks to Peter Kreutzner, UDV's president of gin about the trends that have driven the launch of T10 and the future of the super-premium category.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Hayman launches gin sampling campaign
Hayman Distillers is launching a sampling campaign for its gin liqueur, Hayman's 1820.
FRANCE: Asia drives Pernod first quarter
Driven on by what the company called a "remarkable start of year" for its Asia/ Rest of World business, Pernod Ricard today announced that its first quarter wine and spirit net sales had increase 7% over the same period as last year to €753m.
Just the Answer - Larry Watson
The rum market may be dominated by white rum - and by one brand in particular - but Larry Watson, managing director, distribution division, at Jamaican rum producer, J Wray & Nephew, believes there is strong growth potential for aged "golden" rums. In this month's Just the Answer interview, Watson talks about the company's Appleton brand and the future for the premium rum category.
