RUSSIA: UDV sign new Smirnoff deal as brand war intensifies
By Chris Brook-Carter | 29 March 2001
UDV has signed a new five-year agreement with the Russian distillery Liviz to produce Smirnoff for the Russian market, it was announced this week. Liviz, based in St Petersburg, has been producing Smirnoff since 1997 and will now continue to do so until 2005. Smirnoff accounts for 10% of the distillery's 14m litre output. Smirnoff from the distillery is also exported to CIS countries and the Baltics.
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UDV has signed a new five-year agreement with the Russian distillery Liviz to produce Smirnoff for the Russian market, it was announced this week. Liviz, based in St Petersburg, has been producing Smirnoff since 1997 and will now continue to do so until 2005. Smirnoff accounts for 10% of the distillery's 14m litre output. Smirnoff from the distillery is also exported to CIS countries and the Baltics.
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