RUSSIA: UDV says Moscow Smirnoff ruling "defies common sense"
UDV, owner of Smirnoff vodka, has suffered its second setback in as many weeks in its battle for the vodka trademark in the Russian market. The Moscow City Court, yesterday, ruled not to recognize the Smirnoff trademark as 'well-known' in the Russian Federation. "Yesterday's decision defies common sense," said Peter Necarsulmer, an adviser to GuinnessUDV. "The Court's finding that the world's best selling vodka brand is not 'well-known' to Russian consumers is an immediate and unpleasant reminder of the truth of Russian President Putin's recent comments about the need to reform the Russian judicial system," Necarsulmer added.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Why did Mast-Jägermeister buy Sidney Frank?
- Why consumers don't care about vodka's provenance
- Pernod Ricard's FY Performance by Region, Brand
- Japan follows in Scotch whisky's footsteps
- Brown-Forman's Q1 Performance by Region, Brand
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard "in line" after full-year results
- Pernod Ricard releases social medial guide
- Bruno Mars rum rolls out across US
- Brown-Forman CEO unfazed by FX headwinds
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research