UK: UDV focuses on Gold to drive Tequila category

By Chris Brook-Carter | 2 October 2001

Guinness UDV is to stress the qualities of premium Tequila in an attempt to drive the perception and performance of the whole category in its latest advertising campaign for its brand Jose Cuervo.

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Guinness UDV is to stress the qualities of premium Tequila in an attempt to drive the perception and performance of the whole category in its latest advertising campaign for its brand Jose Cuervo.

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