INDIA: UB to market Carlsberg in Indian market
By Chris Brook-Carter | 14 June 2001
Indian drinks giant The UB Group has sealed an agreement with Carlsberg to market the Danish beer major's brand in India. The beer is expected to be available in the market by the end of September. In an interview with local press UB vice-president Vijay Rekhi said: "We plan to go ahead with our import plans despite the high duty structure. There is always a market for these products in the country.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Indian drinks giant The UB Group has sealed an agreement with Carlsberg to market the Danish beer major's brand in India. The beer is expected to be available in the market by the end of September. In an interview with local press UB vice-president Vijay Rekhi said: "We plan to go ahead with our import plans despite the high duty structure. There is always a market for these products in the country.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
VIETNAM: Carlsberg courtship pays off with deal
Carlsberg has finally hooked up with a state-owned Vietnamese brewer.
DENMARK: Carlsberg mulls IT services outsourcing
Carlsberg has entered into negotiations with the IBM Group regarding a possible outsourcing of the Danish brewer's IT services in Europe.
DENMARK: Carlsberg Q1 prompts rating drop
Carlsberg's rating has been lowered following its disappointing Q1 figures earlier this week.
