INDIA: UB Group cuts portfolio by 14 brands
By just-drinks.com editorial team | 13 February 2001
The leading Indian spirits company, The UB Group, has announced it is to cut its brand portfolio from 74 to 60 products in an effort to become more focussed and bring down costs. Vijay Rekhi, UB Group's president, said: "We have undertaken a brand review and withdrawal of brands which do not contribute volumes forms part of it."
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The leading Indian spirits company, The UB Group, has announced it is to cut its brand portfolio from 74 to 60 products in an effort to become more focussed and bring down costs. Vijay Rekhi, UB Group's president, said: "We have undertaken a brand review and withdrawal of brands which do not contribute volumes forms part of it."
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