UK: TV's Gabrielle Richens promotes Diamond cider brands

By Sarah Diston | 30 May 2001

Channel 5 star Gabrielle Richens is to spearhead a major new marketing promotion for Matthew Clark's Diamond premium packaged cider brands. Richens will take over from Lisa Faulkner as the new 'Face of Diamond' and has been chosen to support the brands on-trade and off-trade promotional activity for the next 12 months.

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Channel 5 star Gabrielle Richens is to spearhead a major new marketing promotion for Matthew Clark's Diamond premium packaged cider brands. Richens will take over from Lisa Faulkner as the new 'Face of Diamond' and has been chosen to support the brands on-trade and off-trade promotional activity for the next 12 months.

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