CANADA: Truett-Hurst's square wine gets Canada launch
California Square was released in the US in 2011
Californian wine developer Truett-Hurst has rolled out its California Square brand, packaged in a square bottle, to Canada.
The company said today (3 June) the brand was unveiled in Ontario last week and will roll out in British Columbia and Alberta. Other provinces will follow “in the coming months”, it said.
California Square, which is entering Canada in partnership with wine marketing group Trialto Wine, was launched in the US in September last year. Truett-Hurst says the square bottle aims to reduce environmental impact because it can be transported more efficiently than round bottles.
The Canada varietals comprise a 2012 vintage Russian River Valley Chardonnay and a Paso Robles Red Blend.
Last month, Finnish alcohol group Altia said it had upgraded the packaging on its Chill Out wine range to make it easier to recycle.
Global Wine Market: News and Events March 2014
Synopsis The report provides a review of the latest news and key events in the global wine market during March 2014. Summary Using this report, marketers will effectively gain an insight into the lat...read more
- Why did Mast-Jägermeister buy Sidney Frank?
- Why consumers don't care about vodka's provenance
- Pernod Ricard's FY Performance by Region, Brand
- Japan follows in Scotch whisky's footsteps
- Brown-Forman's Q1 Performance by Region, Brand
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard "in line" after full-year results
- Pernod Ricard releases social medial guide
- Bruno Mars rum rolls out across US
- Brown-Forman CEO unfazed by FX headwinds
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research