US: Tropicana to launch low-cal orange juice
Tropicana is to launch a low-calorie orange juice, the first for over a decade. The Wall Street Journal reported yesterday that the company plans to release Light 'n Healthy in January next year.
An eight-ounce serving of the drink will contain 70 calories, as opposed to the 110 calories in an equivalent serving of regular Tropicana orange juice. The beverage will also have less sugar, 14 grams compared to 22 grams in an eight-ounce bottle of regular juice.
In the report, Ron Coughlin, senior vice president of marketing at the company, said: "Most food categories have a lighter version and we didn't. We are one of the last to crack that code.
"This is a major revolution in the orange juice category," he told the Journal.
Dairy, functional and premium juices were the winners, water continued to grow, whilst carbonates and squashes lagged behind in the 2004 UK soft drinks race, according to the recently published Britvi...
Tropicana Products has appointed a new chief marketing officer....
Tropicana is adding a new orange drink with additional fibre to its portfolio....
Tropicana has said that it plans to increase retail prices of its orange juice from January, according to press reports....
PepsiCo is to change the labelling on two of its Tropicana drinks lines....
PepsiCo-owned Tropicana has launched a range of premium fruit juices called 'Tropicana Sensations' to grow in Spain's booming health-juice market....
PepsiCo has reported a 15% increase in second-quarter earnings per share to US$0.70, as non-carbonate drinks rescued a poorer performance by the CSD brands....
The Pepsi Bottling Group today reported second quarter net income of US$148m, or diluted earnings per share (EPS) of $0.59. The results were up on the same period last year as the company grew volumes...
- Will Tequila Learn from Scotch Whisky's Mistakes?
- Comment - Beer - Does 'Craft' Work?
- Solving the diet drinks dilemma in the US
- Comment - How to Target Cognac's Mok Generation?
- Is Marketing Twisting the Meanings of Words?
- Whyte & Mackay takes on Flor de Caña in UK
- Diageo opens Johnnie Walker House in Singapore
- Emperador overhauls Whyte & Mackay labels
- SPI Group US, Canada sales chief departs
- Soaring Prosecco sales good for Champagne
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Africa: The Final Frontier for Beer