US: Tropicana juice patent repealed
The PepsiCo owned juice maker Tropican has been dealt a blow by the US Patent Office after it moved to revoke a patent that gave Tropicana a significant competitive advantage. US Patent office ruled that technology used to blend several types of oranges is not exclusive to the company. The technology, in effect required growers of certain varieties of early-season juice to sell crops only to Tropicana, allowing Tropicana to produce Not From Concentrate (NFC) juice from fresh fruit about two months earlier than its competitors.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch