US: Tropicana introduces natural lemonade line

By | 21 April 2008

PepsiCo. has launched a new line of premium lemonades under its Tropicana juice brand across the US market.

The soft drinks company said today (21 April) that Tropicana Coastal Groves Lemonades are a "premium line of 100% natural lemonades with no artificial sweeteners or preservatives".

The natural lemonade line will be available in three flavours - Original Lemonade, Raspberry Lemonade and Peach Lemonade - from this month onwards, the company said.

Tropicana's director of juice development, Susan Logue, said: "Tropicana Coastal Groves Lemonade offers adults what they have been seeking from a lemonade. We have been asked to craft a premium 100% natural lemonade that has a fresh squeezed taste without artificial sweeteners or preservatives and that is what Tropicana Coastal Grove Lemonades delivers."

Tropicana Coastal Groves Lemonades will retail at US$2.99 per 64oz carton. Next month, Tropicana will roll out a 12oz single serve size retailing at $1.79.

Sectors: Soft drinks, Water

Companies: Tropicana, PepsiCo

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