US: Tropicana, Habitat for Humanity toast partnership with lemonade

By just-drinks.com editorial team | 15 April 2008

Tropicana has launched a premium lemonade line featuring its partner Habitat for Humanity International on the packaging to raise awareness for Habitat's Gulf Coast work.

The companies said today (15 April) that they are celebrating their three-year partnership and the launch of Tropicana Coastal Groves Lemonade at the same time as their first completed home build.

After announcing the three-year partnership with Habitat for Humanity International in January, Tropicana employee volunteers built a home in partnership with a Floridian family, the company said.

Tropicana vice president of chilled supply chain Mike Haycock said: "More than 200 members of the Tropicana family answered the call to volunteer their time and talents to support Habitat for Humanity International's mission by helping to build a home in our community alongside a wonderful local family. After 10 weeks of building, painting and landscaping, the house is complete, making this event a celebration of the collective efforts."

Tropicana and Habitat for Humanity partnership's launch of Tropicana Coastal Groves also feature on-package information about Habitat for Humanity's mission and Tropicana's commitment to support their efforts to help rebuild the US coastal regions.

Sectors: Soft drinks, Water

Companies: Tropicana