California winemaker Trinchero Family Estates has signed a joint venture agreement that will see it market and sell Three Thieves wines.

The joint venture, Rebel Wine Company, will look to create new products and expand distribution of Three Thieves and the Bandit, a varietal wine packaged in Tetra Brik boxes.

"Three Thieves is a huge phenomenon. People just can't get enough of it," said Roger J. Trinchero, vice-chairman and CEO of Trinchero Family Estates. "We admire the attitude, innovation and passion of these Thieves and wanted to help bring these wines to a wider audience."

The owners of Three Thieves - Joel Gott, Charles Bieler, and Roger Scommegna - will continue to help run the company. Gott will act as consulting winemaker, while Bieler and Scommegna will continue as principals in the venture.

"Three Thieves is all about delivering quality, value and innovation," said Bieler. "Its high time someone kicked the wine industry in the teeth."