US: Trinchero Family Estates forms alliance with Taken Wine Co
Trinchero has a family connection to Taken Wine
Trinchero Family Estates has added the Taken Wine Co's brands to its portfolio.
Taken Wine, which is part owned by Carlo Trinchero, son of Trinchero CEO Roger Trinchero, controls brands including Taken Red Wine and Complicated Red Wine. Taken Wine make products for a “new generation of wine drinkers”, Roger Trinchero said.
The Napa Valley winery released its first wines in 2010 and targets millenials with brand names taken from social media trends, Trinchero said. The 2011 Complicated Red Wine sells for US$20 per bottle and the 2012 Complicated for $18.
Trinchero this month said it is extending the launch of its Fancy Pants Wine range to the rest of the US after a year's trial with a supermarket chain.
- Analysis - Storm clouds lift over Diageo Towers
- Where Beer is Brewed Can Leave a Bad Taste
- Focus - Edrington's FY Performance by Brand
- Analysis - Cider's Campaign Gains
- Comment - What on Earth is a Liqueur?
- Former Bacardi exec takes De Kuyper CEO role
- Pernod Ricard appoints Absolut Vodka VP
- Beam Suntory to re-package Courvoisier Cognac
- TWE, Pernod hail China-Aus FTA
- Brown-Forman looks to raise US$500m
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- The IWSR Company Profile 2014 – Remy Cointreau
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Beer, 2014 and the future