Product Launch - US: Trinchero Family Estates' Duck Commander Robertson Family Wines
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Trinchero Family Estates' Duck Commander Robertson Family Wines
Category - Wine, California, pink moscato (10% abv), chardonnay (13.5%), red blend (13.8%)
Available - From 1 November
Location - US, nation-wide, in branches of Wal-mart
Price - US$9.99 per 75cl bottle
Distribution - Trinchero Family Estates nationwide distributor network
Trinchero Family Estates has teamed up with a supplier of professional duck calls to launch a range of wines in US supermarket chain Wal-mart.
The Duck Commander Robertson Family Wines portfolio consists of a 2012 "Wood Duck" Chardonnay, a 2012 "Miss Priss" pink Moscato and a 2012 "Triple Threat" red blend. A spokesperson said both companies “felt the brand was a good fit for their consumers”.
The Duck Commander company makes duck calls and other professional hunting equipment. The family behind the firm are the subject of reality TV show Duck Dynasty.
Trinchero Family Estates announced today that it has collaborated with the Robertson family, of Duck Commander and Duck Dynasty fame, to produce Duck Commander Wines. The first vintage will include Triple Threat 2011 Red Blend, Wood Duck 2012 Chardonnay, and Miss Priss 2012 Pink Moscato, all produced from California vineyards.
Duck Commander was founded in 1972 by Phil Robertson to produce professional duck calls. In 2012, Duck Dynasty premiered on A&E, and in 2013 it became the #1 unscripted cable show on record and the family’s book Happy, Happy, Happy became a #1 New York Times’ Best Seller. Duck Commander is still family-owned and family-run, and remains the leading supplier of duck calls.
Trinchero Family Estates was founded in 1948 when the Trinchero family purchased the Sutter Home winery. In the early seventies – about the time Duck Commander was founded – Bob Trinchero produced Sutter Home White Zinfandel during a serendipitous winemaking experiment. The new varietal was a game-changer for Trinchero Family Estates and American wine-drinkers. Still family-run and family-owned, the Trinchero Family Estates portfolio now includes more than 35 brands such as Ménage à Trois (the #1 selling Red Blend in the U.S.), Folie à Deux, SeaGlass, Joel Gott Wines and Trinchero Napa Valley luxury wines – the only brand which bears the family name.
The two families have planned a private dinner on November 18 to celebrate the launch of the wines and to plan for the upcoming vintage and varietal line-up of the brand. On November 19, an intimate media “Happy, Happy, Happy Hour” reception will be held in St. Helena California with members of the Trinchero and Robertson families.
Roger Trinchero, principal, vice chairman and CEO of Trinchero Family Estates commented, “There are some natural synergies between the Trinchero family and Robertson family businesses. Both companies were built on family values with a mission to provide consumers with quality products. This has helped us both establish customer loyalty which continues on from one generation to the next.”
Duck Commander CEO Willie Robertson added, “We decided to create Duck Commander Robertson Family wines because we know that many of our customers and our viewers choose to celebrate family moments with wine. We knew we needed to find a family company in the heart of wine country that could produce authentic, quality wines. The Trinchero family is the right fit, and the wines are delicious.”
Original source: Company Release
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