Wolf Blass Estates of the Barossa

Wolf Blass Estates of the Barossa

Treasury Wine Estates' Wolf Blass Estates of the Barossa

Category - Wine, Australian, Barossa Valley

Available - From this month

Location - Global Travel Retail

Price - AUD89 (US$87) per bottle; AUD399 for four-bottle gift set

Treasury Wine Estates has launched a Travel Retail-exclusive range of wines from the Barossa Valley.

The Estates of the Barossa range, available through Nuance in Australia, represents four sub-regions of the Barossa - Lyndoch, Dorrien, St John’s and Moculta. Tom King, GM of global Travel Retail at Treasury Wine Estates, said: “We know the strongest opportunity for wine category growth is at the luxury end and the gift-boxed range will fulfil travellers’ gifting motivations.”

This month, TWE said it was “confident” of protecting its Penfolds trademark in China after it emerged the company is embroiled in a long-running legal battle over the brand.

Expert analysis

Australian Vintage Limited : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Australian Vintage Limited : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Synopsis Canadean's "Australian Vintage Limited : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The p...read more