Former Diageo exec Barry Sheridan becomes VP of marketing for the Americas at Treasury Wine Estates

Former Diageo exec Barry Sheridan becomes VP of marketing for the Americas at Treasury Wine Estates

Treasury Wine Estates has confirmed a change of VP of marketing for the Americas, with the previous incumbent vacating the position after less than four months.

John Grant, who assumed the position in late-November, is leaving the company to “pursue external opportunities”, the company said earlier today (11 March). He will be replaced by Barry Sheridan, who has been promoted internally from VP of brand marketing.

In an internal memo, Treasury said: “Sheridan has been deeply involved in the company’s long term marketing strategic planning and execution, and has been instrumental in many of its brands’ successes, including putting Chateau St. Jean on a double-digit growth trajectory, repositioning Etude as a multi-regional Pinot specialist, launching Lyric, as well as strengthening the company’s joint venture with Greg Norman Estates.”

Sheridan, who has previously worked for Diageo and was VP of global marketing for Smirnoff, will report to Sandra LeDrew, chief commercial officer for the Americas, and will serve on the Americas leadership team. He will also report in to CMO Simon Marton, “to ensure global brand alignment”.

Last month, Treasury reported a marked rise in half-year net profits – boosted by a tax benefit – that offset a sharp slide in operating earnings.

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Treasury Wine Estates Ltd in Wine (World)

Treasury Wine Estates Ltd in Wine (World)

Treasury Wine Estates has faced serious challenges since its spin-off from Foster’s Group in 2011. The US, which was a key component of its turnaround plan, has thus far failed to pay dividends. In 20...read more