UK: Treasury Wine Estates picks Bibendum Wines for Penfolds in UK

By | 30 January 2013

TWE is linking with Bibendum in the UK

TWE is linking with Bibendum in the UK

Bibendum Wines is to distribute Treasury Wine Estates' Penfolds label in the UK from next month.

The London-based supplier will handle Penfolds Bins, Icon and Luxury Wines as well as on-trade labels Penfolds Cellar Reserve wines and Penfolds Bin 2, Treasury WineEstates (TWE) said today (30 January). The companies will also link up for new releases and winemaker visits to the UK, TWE said.

A number of back vintage wines will also be made available to Bibendum, it said.

Matthew Clark previously distributed Penfolds in the UK until four years ago, when TWE switched to a number of smaller regional distribution agreements, a spokesperson for TWE told just-drinks.

Last year, TWE, which was formerly part of Foster's Group, issued a warning over first-half profits and said it expects to face challenges in the year ahead, such as a shortage of premium wines. 

Expert analysis

Global Wine

Global Wine industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global wine market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Sectors: Wine

Companies: Treasury Wine Estates, Foster’s

View next/previous articles

Currently reading -

UK: Treasury Wine Estates picks Bibendum Wines for Penfolds in UK

There are currently no comments on this article

Be the first to comment on this article

Related research

Foster's Group Limited - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....

Wine

This report analyzes the worldwide markets for Wine in Million Litres. It includes all wine categories, still, (red, white and rose), sparkling, fortified, vermouth, non-grape wine, wine coolers and ice wine. The report provides separate comprehensiv...

Related articles

Round-Up - The ICAP Digest - July

Once a month, the International Center for Alcohol Policies (ICAP), which covers alcohol policies worldwide, will look at what's going on in-market to promote a responsible role for alcohol in society.

just For Subscribers - The week in drinks

Here are the ten most viewed, subscriber-only items on just-drinks this week:

just the Facts - SABMiller in Asia Pacific

SABMiller presented its current thoughts on its Asia-Pacific unit at a seminar in London yesterday (17 July). Here, just drinks takes a closer look at the company's businesses in the region:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page