TWE is linking with Bibendum in the UK

TWE is linking with Bibendum in the UK

Bibendum Wines is to distribute Treasury Wine Estates' Penfolds label in the UK from next month.

The London-based supplier will handle Penfolds Bins, Icon and Luxury Wines as well as on-trade labels Penfolds Cellar Reserve wines and Penfolds Bin 2, Treasury WineEstates (TWE) said today (30 January). The companies will also link up for new releases and winemaker visits to the UK, TWE said.

A number of back vintage wines will also be made available to Bibendum, it said.

Matthew Clark previously distributed Penfolds in the UK until four years ago, when TWE switched to a number of smaller regional distribution agreements, a spokesperson for TWE told just-drinks.

Last year, TWE, which was formerly part of Foster's Group, issued a warning over first-half profits and said it expects to face challenges in the year ahead, such as a shortage of premium wines.