UK: Treasury Wine Estates picks Bibendum Wines for Penfolds in UK

By | 30 January 2013

TWE is linking with Bibendum in the UK

TWE is linking with Bibendum in the UK

Bibendum Wines is to distribute Treasury Wine Estates' Penfolds label in the UK from next month.

The London-based supplier will handle Penfolds Bins, Icon and Luxury Wines as well as on-trade labels Penfolds Cellar Reserve wines and Penfolds Bin 2, Treasury WineEstates (TWE) said today (30 January). The companies will also link up for new releases and winemaker visits to the UK, TWE said.

A number of back vintage wines will also be made available to Bibendum, it said.

Matthew Clark previously distributed Penfolds in the UK until four years ago, when TWE switched to a number of smaller regional distribution agreements, a spokesperson for TWE told just-drinks.

Last year, TWE, which was formerly part of Foster's Group, issued a warning over first-half profits and said it expects to face challenges in the year ahead, such as a shortage of premium wines. 

Expert analysis

Global Wine

Global Wine industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Global wine market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Sectors: Wine

Companies: Treasury Wine Estates, Foster’s

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UK: Treasury Wine Estates picks Bibendum Wines for Penfolds in UK

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