Click through to view the new Matua

Click through to view the new Matua

View 2 related images

Treasury Wine Estates' Matua Lands & Legends

Category - Wine, New Zealand, Sauvignon Blanc & Pinot Noir, 13.5% abv

Available - Since last month in New Zealand, from this month in Europe

Location - New Zealand, Europe

Price - UK SRP of GBP18.99 (US$31) for Sauvignon Blanc, GBP19.99 for Pinot Noir

Distribution - Treasury Wine Estates

Treasury Wine Estates (TWE) has launched an extension to its New Zealand Matua label that aims to further drive growth in the region's wine.

Matua Lands & Legends comprises two variants - Marlborough Sauvignon Blanc and Central Otago Pinot Noir - and claims to be inspired by Maori myths. The expressions were launched in New Zealand last month and are being rolled out to European markets, Treasury Wine Estates told just-drinks at Prowein 2014 today (24 March).

Mathew Bird, marketing director for Europe, Middle East & Africa at TWE, said: “Matua has become a priority brand for TWE based upon its quality credentials, differentiated positioning, retailer confidence and strong rate of sale. Over the past 12 months, Matua has secured major new listings across the board, helping drive the NZ wine category. We are excited to have a new range to fuel further value growth within key channels and premium price segments.”

TWE highlighted lower earnings in New Zealand in its H1 results released in February that drove operating profits in Australia & New Zealand down by 30%.

Expert analysis

The Future of the Wine Market in New Zealand to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape

The Future of the Wine Market in New Zealand to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape

"The Future of the Wine Market in New Zealand to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape" is the result of Canadean’s extensive market and company researc...read more