Treasury Wine Estates has recruited its fifth and final brand MD

Treasury Wine Estates has recruited its fifth and final brand MD

Treasury Wine Estates has rounded off its company restructure with the appointment of Gary Burnand to head up its Penfolds wine brand.

The company, which announced the creation of five brand MD roles in September, announced earlier today (7 December) that Burnand will become MD of Penfolds in March next year. He joins Treasury from J Barbour & Sons where he is global marketing & strategy director.

Reporting in to Treasury's CEO, David Dearie, Burnand will be responsible for “setting and driving the strategic direction” of the Penfolds brand.

“Gary is the final appointment of five new brand managing directors to my leadership team and I’m delighted to have been able to fill each of these roles with candidates of such high calibre,” said Dearie.

“The establishment of brand business units as part of our new organisation structure brings a focus on our brands that has been lacking up until now - it will mean that our brands are at the centre of every decision we make.”

The Penfolds unit, along with Rosemount, Lindeman's, Wolf Blass and Beringer divisions, will form an independent business unit, alongside a regional business unit, a supply unit and a corporate unit. Previously, a global brand manager reported to regional business heads, who in turn reported to a group MD.