Beringer is bringing its PGA Tour partnership to the UK

Beringer is bringing its PGA Tour partnership to the UK

Treasury Wine Estates is expanding the PGA Tour golf partnership with its Beringer wine brand to the UK.

The company, which announced Beringer's initial tie-up with the golf tour in the US in 2009, said yesterday (4 February) that it will include in the agreement a campaign set to run in the UK from next month. The push offers consumers in the country the chance to win GBP500,000 (US$786,060) and a weekend away at a UK golf resort.

Beringer's ‘Win to Putt GBP500,000’ campaign will appear on neck collars on the four Beringer Classics variants - Cabernet Sauvignon, Chardonnay, Zinfandel and Zinfandel Rosé - in supermarkets including Asda and Morrisons.

California-based Beringer is Treasury's largest winery.