TWE is upping its focus on Travel Retail in the Middle East, Africa region

TWE is upping its focus on Travel Retail in the Middle East, Africa region

Treasury Wine Estates (TWE) has expanded its global Travel Retail team by appointing a new head for its Middle East and Africa (MEA) unit.

Daevid Warren, who has spent the last six years working for Bacardi, took up the newly-created role of TWE's regional business manager for the channel on 1 June, the company said late yesterday (10 July). Based in Dubai, Warren is leading the MEA region in both domestic and global Travel Retail. 

A TWE spokesperson told just-drinks the appointment signalled a "much closer focus" on the region for the group. 

It comes after TWE last week announced the appointment of a new president for its Asia and Europe, Middle East & Africa (EMEA) unit

Warren, who has been based in Dubai for the last three years as Bacardi Martini's senior regional manager, is charged with “driving strong long-term partnerships” and “establishing Penfolds as a global luxury icon brand”. 

Tom King, TWE's global Travel Retail general manager, said: “MEA is a strategically important channel for TWE and he (Warren) will play a key role in delivering our ambitions.” 

TWE has also appointed Hayley Loveridge and Julia McKie to its global Travel Retail sales and marketing team. 

TWE has been through a tumultous time of late, with the group fending off a takeover bid and dealing with speculation around its future ownership. Last month, CEO Michael Clarke announced a raft of changes as the company battles a volatile global wine market and a struggling US unit.