Product Launch - US: Travis Hasse's Cow Pie Liqueur

By | 20 September 2012


Click through to view Travis Hasses Cow Pie Liqueur

Click through to view Travis Hasse's Cow Pie Liqueur

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Travis Hasse's Cow Pie Liqueur  

Category - Spirits, liqueurs, 15% abv

Available - From this month

Location - Wisconsin, on- and off-sales, rolling out to other markets from November

Price - SRP US$14.99 to $15.99 per 75cl bottle

Travis Hasse has launched the third flavour in its Pie Liqueur line.

Travis Hasse's Cow Pie Liqueur follows Apple Pie and Cherry Pie, released in 2008, a company spokesperson told just-drinks today (20 September). Cow Pie Liqueur will launch in Wisconsin, Hasse's home state, with more markets added starting in November, the spokesperson said.

It is a blend of neutral grain spirit, chocolate, caramel, and vanilla.

On Tuesday, Diageo launched an orange truffle extension in its Baileys liqueur range.

Show the press release

Travis Hasse's Pie Liqueur is proud to announce they're serving up another slice of pie with a new line extension: COW PIE. The new flavor is a creamy blend of neutral grain spirit, chocolate, caramel, and vanilla.

These flavors combine to create a smooth, sweet flavor profile that will have you mooing for more.

With the success of Hasse's other two flavors, Apple Pie and Cherry Pie, brand founder Travis Hasse felt it was time to expand the pie brand with a new flavor extension. The explosive growth of the vanilla- and chocolate-flavored alcoholic beverage segment in the past three years made the decision an easy one.

Hasse says, "We're incredibly excited about Hasse's Cow Pie Liqueur. We think it's a fantastic addition to the Pie Liqueur family and we can't wait to see the response." Cow Pie is reminiscent of the traditional Wisconsin candy, Cow Pie, from Baraboo Candy Company. Baraboo has been producing and distributing fine chocolates in the Wisconsin area for over 30 years. Cow Pie Liqueur is fantastic chilled and served as a shot, and also makes a great addition to delicious cocktails. Try the minty Cow-a-Bunga - a combination of Cow Pie Liqueur and peppermint schnapps. 

Hasse's will first launch the Cow Pie in its native Wisconsin, with plans to expand to nearby states in coming months.


Original source: Company release

Sectors: Product launches, Spirits

Companies: Diageo

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