Pernod Ricard has added to its Martell Cognac portfolio with the launch of Martell Création Grand Extra in travel retail outlets.

The brand is aimed at top end business travellers, the company said. It is available in DFS Singapore and will be launched at travel retail in China, Kuala Lumpur, Malaysia, Germany, Scandinavia, London and Vietnam this month. The brand will hit Hong Kong and Paris airports during February.

The Cognac is packaged in a blue and gold embossed case, and the bottle has a crafted silver neck and closure with a sculptured "M".

Martell marketing director Eric Benoist said: "We are confident that Création will meet the growing demands for luxury Cognac in travel retail, particularly in Asia, which is a key market for us."